Ministry of MSME has designed a new initiative, MSME TEAM (Trade Enablement and Marketing) under the World Bank supported "Raising and Accelerating MSME Productivity (RAMP)" Programme of the Ministry of MSME. The initiative will empower MSMEs with digital tools and guidance to effectively utilize the e-commerce marketplace.

One of the primary objectives of the MSME TEAM Initiative is to support MSMEs to help them access different markets by integrating them with ONDC.

This will enable the MSMEs in widening their customer base and increase their income. This will also strengthen the trustworthiness and credibility of MSMEs by establishing their digital presence and transaction history.